Search Engine ranking has become a complex science these days. With all the Google changes it can be really easy for the untrained to over optimize their sites. Once rankings are achieved your website will attract even more visitors. To accomplish desired rankings here are a few pillars that a good SEO needs to follow:
Choosing The Right Keywords:
The mistake most people make is not doing their proper keyword research. Sure it’s cool seeing your site rank number one for a keyword but does that keyword actually get searched for? You don’t want to throw your money away on a term that doesn’t bring you any extra business. So I would say this is the most important part of SEO & search engine rankings.
Optimized Website Structure
Your website is the second most important aspect when it comes to solid rankings. Is it mobile optimized? Do you have unique content on every page? You would be surprised how many people just copy and paste information or product descriptions from other places on the internet. This could destroy your Google rankings.
These are the blue text you see when you perform a Google Search. Not only do you want to write something compelling to get clicks but you want to make sure you include your keywords in the right places. Here at Elite Phoenix SEO we have this down to a science.
Clean Anchor Text Profile
If you are starting out with a fresh website that is great! We often deal with website clean ups due to the client hiring his SEO out to someone inexperienced or just stuck in the old ways of doing things. SEO has become a complex puzzle, you need someone who is in the trenches fighting for your business everyday.
Those are the basics to get on the right path for great search engine rankings. Of course there is much more work but without these essential pieces in place it would be impossible for your website to go anywhere in the search engines. If you would like to get a free evaluation on your website please fill out our Discovery Form and we will create a custom game plan that fits your business needs.